BT-REQ-1940 Consumer Holiday Guide 2023 v9 BH - Flipbook - Page 19
• Taking care when editing/censoring
product reviews: Procuring,
suppressing, and/or boosting
product reviews should not distort or
misrepresent consumer experiences.
The FTC proposal would prohibit
advertisers from hijacking reviews,
posting fake reviews, buying positive
or negative reviews, or claiming that
reviews are representative when they
are not.
Taking these proactive steps will help
herald a happy New Year.
Retail and Fashion Holiday Guide 2023
19
