BT-REQ-1940 Consumer Holiday Guide 2023 v9 BH - Flipbook - Page 2
Contents
4
Introduction
6
Safer online shopping: New rules for online marketplaces to protect
their customers
8
E-commerce returns in the United States
10
Harnessing the power of GenAI this holidAI season
12
Retail insolvencies: Doing business with troubled retailers?
14
Fake reviews and how to avoid Santa’s naughty list
16
Who knows you better? Santa or AI?
18
Checking it twice: using paid endorsements and product reviews in
U.S. advertising
20
Getting ready for a fully immersive lifestyle experience
22
Carrying consumer relationships into the New Year – Evolving privacy frameworks
24
China´s livestreaming turnover keeps increasing in the face of
additional regulation
26
No cart left behind: Indonesia’s social commerce shutdown
28
Holidays, brands, advertising, and cultural heritage
30
Contacts
2
Retail and Fashion Holiday Guide 2023
